Bounce Rate- Please dont ignore it

should we ignore the bounce rate?

Oh let me tell you what basically bounce rate is- bounce rate is defined as the number of visitor visiting single page of site, means the entry and exit page is same,they dont even bother see your page.One more interesting defination is that the visitor are not staying on page for more then 5 second.But what the wrong with your page that it was not able to hold a visitor for even more then 5 seconds and then ask few question from yourself why.....why.... and how....
Bounce rate can cause deep impact on your ROI. So be careful about your Bounce Rate.

The major cause of high bounce rate are
1. Click Fraud- If you are running some online campaign , so checkout the bounce rate of each campaign, and keywords.Try to avoid those campaign that leads to high bounce rate

2. Landing page- This is major source of high bounce rate.As this is landing page for your targetted visitor.


Landing Page optimization
Your landing page is not written on stone tablets. In fact, it is the most ethereal of objects — a set of bits that resides on a computer hard disk that is accessible to the whole world. No one is forcing you to use the particular colors, page layout, pictures, sales copy, call-to-action, or headlines that comprise your landing page now.


You are as free as an artist in front of a blank canvas. Maybe you will create a masterpiece that will move most people who see it. Maybe you will create bland and uninspired mush that will bore and turn away everyone.
The promise of better performing landing pages is often tempered by a fear of making things worse than they already are. How are you to know in advance what will or won't work better? Yet you are supposed to be the “expert.” Shouldn't your landing page already be perfect based on your extensive online marketing experience? What if your landing page design knowledge was exposed as nothing more than pompous subjective posturing and guesswork?
Don't be afraid. You actually have access to a real expert — in fact, thousands of them. You are interacting with them daily already, but you have mostly ignored their advice to date.
You may never be able to answer why a specific person did or did not respond to your landing page. But there are ways to determine what catches the fancy of your Web site visitors.
In fact, landing page optimization can be viewed as a giant online marketing laboratory where your experimental subjects voluntarily participate in your tests without being asked.
Their very actions (or inactions) expose them, and allow you to improve your appeal to a similar population of people.