Bounce Rate- Please dont ignore it

should we ignore the bounce rate?

Oh let me tell you what basically bounce rate is- bounce rate is defined as the number of visitor visiting single page of site, means the entry and exit page is same,they dont even bother see your page.One more interesting defination is that the visitor are not staying on page for more then 5 second.But what the wrong with your page that it was not able to hold a visitor for even more then 5 seconds and then ask few question from yourself why.....why.... and how....
Bounce rate can cause deep impact on your ROI. So be careful about your Bounce Rate.

The major cause of high bounce rate are
1. Click Fraud- If you are running some online campaign , so checkout the bounce rate of each campaign, and keywords.Try to avoid those campaign that leads to high bounce rate

2. Landing page- This is major source of high bounce rate.As this is landing page for your targetted visitor.


Landing Page optimization
Your landing page is not written on stone tablets. In fact, it is the most ethereal of objects — a set of bits that resides on a computer hard disk that is accessible to the whole world. No one is forcing you to use the particular colors, page layout, pictures, sales copy, call-to-action, or headlines that comprise your landing page now.


You are as free as an artist in front of a blank canvas. Maybe you will create a masterpiece that will move most people who see it. Maybe you will create bland and uninspired mush that will bore and turn away everyone.
The promise of better performing landing pages is often tempered by a fear of making things worse than they already are. How are you to know in advance what will or won't work better? Yet you are supposed to be the “expert.” Shouldn't your landing page already be perfect based on your extensive online marketing experience? What if your landing page design knowledge was exposed as nothing more than pompous subjective posturing and guesswork?
Don't be afraid. You actually have access to a real expert — in fact, thousands of them. You are interacting with them daily already, but you have mostly ignored their advice to date.
You may never be able to answer why a specific person did or did not respond to your landing page. But there are ways to determine what catches the fancy of your Web site visitors.
In fact, landing page optimization can be viewed as a giant online marketing laboratory where your experimental subjects voluntarily participate in your tests without being asked.
Their very actions (or inactions) expose them, and allow you to improve your appeal to a similar population of people.

Three Important steps of online Business

Online marketing can be divided into three key activities:


• Acquisition Getting people to your Web site or landing page, Try to give what your visitor want on this page.

• Conversion Persuading them to take the desired action(s), for what we are working. Most important part of online business

• Retention Deepening the relationship and increasing its lifetime value or we can say thanks for visit and please do come back soon.

Each step feeds into the next.

Imagine that you are in charge of online marketing for your organization. You have slaved for months to tune and optimize your campaigns. Countless hours and days have passed in a blur.

The first visitor arrives — and leaves in half a second. The next one lands on your site, clicks another link, and is gone as well. More and more visitors flash by — a virtual flood. Yet only a tiny percentage will take the action that you would like them to take.
What's wrong?
It's hard to figure it out:
• You have their fleeting attention for a split second.
• You don't know who they are.
• You don't know what they are thinking or feeling.
• You don't know why the vast majority of them leave so soon, empty-handed.
It seems like a hopeless situation. You are forever doomed to suffer from the poor marketing program economics that result from a low Web site conversion rate.

To overcome this type of situation the Proper Tracking and behavior analysis comes in light and try to deliver what visitor want , Try to follow their step see what made them to exit . Unlike in shopping mall where we can see our customer live and analyze their behavior and also we can offer on the spot help to them if they want and we can stop them hold them but in case of online business we can not have this facility, but with good web analytics software we can do tracking and recording of every interaction with your Web site. Each visit is recorded along with a mind-numbing amount of detailed information. Reports can tell you where the visitors came from, their path through your site, the time that they spent lingering over certain content and whether they were persuaded to act.

How satisfied my visitors are ? catch their voice

customer satisfaction very important metrics for web analytics, all web analytics tool only
give idea of what visitor is doing on your site. But no tools can give you the real voice
of customer what he want from your web site and will he able to get the result what he want
from side as Your visitors can be your best friends or your worst enemies. By listening
directly to them, you can understand what works, what doesn’t and what it takes to give
them the best possible website experience.

4Q, an Avinash Kaushik and iPerceptions collaboration is a simple, free survey solution,
free means here abosolute free, no condition apply this is words from Avinash Kaushik
that lets you ask these all-important questions to your website visitors, and gives you
real-time, complete access to the results.

To do this right, you need to ask the four most important survey questions:

* How satisfied are my visitors? like what they want and what they getting

* What are my visitors at my website to do? what their aim for visiting my web site

* Are they completing what they set out to do?If not, why not?

* If yes, what did they like best about the online experience?

for informatiom on this watch Avinash video on