Sunday, March 16, 2008

Top Web Analytics Blogs

The Web changes all the time, and those changes create pain points on how best to accurately andconsistently analyze our websites. One of the most awesome resources at your disposal is the blogsof various industry luminaries and practitioners who unselfishly put out some of the best contentyou’ll find anywhere. A key characteristic of most of these blogs is that they are extremely currentand on the cutting edge in their discussions. Get an RSS (really simple syndication) reader and soak up all the information—it’s free!
Google Analytics Blog This official blog of the GA team has loads of great GA tips and insights.
Occam’s Razor (Avinash Kausik Blog) : blog focuses on web research and analytics.
Web Analytics Demystified : Eric Peterson is an author, conference speaker, and Visual Sciences VP, and on his blog he shares his wisdom about all things web analytics.
Lies, Damned Lies…. (http://www.liesdamnedlies.com):
Ian Thomas is the Director of Customer Intelligence at Microsoft, and in a prior life helped found
WebAbacus, a web analytics company. Ian applies his deep experience and covers complex topics inan easy-to-understand language.
Analytics Talk (http://epikone.com/blog/): Justin Cutroni is one of the smartest web analytics
practitioners and consultants around.His focus is on GA, but he has lots of non-GA stuff as well.
Commerce360 Blog (http://blogs.commerce360.com/): Craig Danuloff is the president of
Commerce360, a consulting company, and he brings a refreshingly honest perspective on all thingsweb analytics and marketing.
LunaMetrics Blog (http://lunametrics.blogspot.com/): Robbin Steif provides practical
tips and tricks on getting the most out of your web analytics tools, specifically with an eye toward
improving your conversion rate.
Instant Cognition (http://blog.instantcognition.com/): Clint Ivy calls himself a data
visualization journeyman—that says it all! Clint shares his perspective on analytics with a focus
on visual report design.
Applied Insights Blog (http://snipurl.com/neilmason/): Neil Mason and John McConnell
share their insights from the United Kingdom. I have known Neil for some time now, and he shares absolutely invaluable insights.
OX2 Blog (http://webanalytics.wordpress.com): René Dechamps Otamendi and Aurélie
Pols run the pan-European OX2, and their blog always has wonderfully insightful perspectives on web analytics.

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