Three Important steps of online Business

Online marketing can be divided into three key activities:


• Acquisition Getting people to your Web site or landing page, Try to give what your visitor want on this page.

• Conversion Persuading them to take the desired action(s), for what we are working. Most important part of online business

• Retention Deepening the relationship and increasing its lifetime value or we can say thanks for visit and please do come back soon.

Each step feeds into the next.

Imagine that you are in charge of online marketing for your organization. You have slaved for months to tune and optimize your campaigns. Countless hours and days have passed in a blur.

The first visitor arrives — and leaves in half a second. The next one lands on your site, clicks another link, and is gone as well. More and more visitors flash by — a virtual flood. Yet only a tiny percentage will take the action that you would like them to take.
What's wrong?
It's hard to figure it out:
• You have their fleeting attention for a split second.
• You don't know who they are.
• You don't know what they are thinking or feeling.
• You don't know why the vast majority of them leave so soon, empty-handed.
It seems like a hopeless situation. You are forever doomed to suffer from the poor marketing program economics that result from a low Web site conversion rate.

To overcome this type of situation the Proper Tracking and behavior analysis comes in light and try to deliver what visitor want , Try to follow their step see what made them to exit . Unlike in shopping mall where we can see our customer live and analyze their behavior and also we can offer on the spot help to them if they want and we can stop them hold them but in case of online business we can not have this facility, but with good web analytics software we can do tracking and recording of every interaction with your Web site. Each visit is recorded along with a mind-numbing amount of detailed information. Reports can tell you where the visitors came from, their path through your site, the time that they spent lingering over certain content and whether they were persuaded to act.